Keyword research is one of the initial step to start digital marketing, whether it is SEO or SEM. There are many paid and free tools and website which offer in which you can research for keywords for free. If you want your website to get traffic from Google or other search engines, you need to make sure that it contains content created around the right keywords.
Do you want to find keywords relevant to your website? You still do not what users are searching online on Google to find your competitors? Here, you will learn the best ways to to find keywords related to to your business.
With keyword research you can find out what your people are searching to get the services or products similar to what you are offering. To attract more visitors you an add content around those keywords and increase traffic or sales.
List of Free Keyword Research Tools
Here we are listing free keyword research Tools with few paid tools as well. In some free tools there is limit on number of keywords or you cannot see some other data which is available for paid members. Keyword Tool helps you to understand what people are searching for online.
Google Keyword Planner
This is a completely free tool by Google in which you can research and plan your keywords for both SEO and Paid Campaigns (Adwords in Google Ads). You can see this keyword tool from Google under Google Ads, so you can see the average bid amount and competition as well.
In Google Keyword Planner you can find keywords by searching related terms of service or product, website URL or Landing page to get potential keywords. Search for words or phrases related to your products or services on Google Keyword Planner. This research tool will help you find the keywords that are most relevant for your business.
Google Keyword Planner will give you suggested bid estimates for each keyword, so you can determine your advertising budget. Keyword Planner will show you historical statistics such as search volume data for these keywords so you can decide whether to add them to your campaigns.
You can also filter the results by keyword text, average monthly searches, top of page bid (low range), top of page bid (high range), competition, organic impression share, ad impression share, or exclude keywords already in your account. You can also download the keywords at free of cost.
WordStream is a Free Keyword Tool which is fast and easy and by which you can find the keywords which your business needs to drive traffic through organic and paid search. Discover and export new keywords and performance data to help you succeed in Google Ads and Bing Ads.
You can either search for keyword term or submit website URL for Keyword research. You can also refine your keyword research to Industry as well, such as Apparel, Arts and Entertainment, Autos, Vehicles, Beauty and Fitness, Books and Literature, Business and Industrial, Computers and Electronics, Family and Community, Finance and Banking, Food and Drink, Health, Hobbies and Leisure, Home and Garden, Internet and Telecom, Jobs and Education, Law and Government, News, Media and Publications, Occasions and Gifts, Pets and Animals, Real Estate, Retailers and Merchandise, Sports and Fitness, Toys and Games, Travel and Tourism.
You can also filter our Keyword research by Country selection, if you want to Geo Target your content strategy or Digital Ads. The result shown in WordStream Keyword Tool takes data from Google and Bing. In addition to number of monthly searches, it shows approx bidding charges and competition on each keyword.
Google Trends is a very different kind of keyword research tool. In this tool from Google, you can actually see the trend of keyword over the years. You can check when it searched more, whether its searches increased or decreased over the period of time.
You can also compare upto 5 keywords and check their trends. This tool is very useful if you have more than 1 spelling for a keyword, in that case you can get which one is searched more.
In Google Trends you can find keyword trends by Country, Months, year, different categories, and with search platform type as well (eg. Web Search, Image Search, News Search, Google Shopping and Youtube Search). The keywords are further divided into sub-regions. It also offers related queries as well.
Answer the Public
Answer the Public is a unique keyword research tool which finds questions related keywords. It also finds keywords with prepositions, comparisons, alphabetical and related searches. This tool helps in finding many long tail keywords.
Answer the Public keyword tool provides keywords containing who, what, why, where, how, which, when, are and is. Basically it works around the queries of users which they try to find on search engines. With this tool you can discover what people are asking about. Get instant, raw search insights, direct from the minds of the customers.
What is free? Two reports per day are free of cost, after that you can pay to use their premium features.
Keyword Surfer (Chrome Extension)
Keyword Surfer is a fastest way to reveal search data and perform keyword research in Google Search. It is a free Chrome extension that shows estimated global and monthly search volumes for any query typed into Google.
Keyword Surfer extension also provides related phrases and terms to your searched keyword. You can also save important keywords with just one click.
It offers keyword Datasets from 70 Countries: United States, United Kingdom, Germany, Canada, Australia, France, India, Italy, Japan, Brazil, Spain, Netherlands, Ukraine, Mexico, Indonesia, Russia, Argentina, Belgium, Switzerland, Austria, Venezuela, Singapore, South Africa, Ireland, Sweden, Hong Kong, Poland, Colombia, Turkey, Denmark, Chile, Taiwan, Finland, Thailand, Portugal, Egypt, Saudi Arabia, United Arab Emirates, Vietnam, Israel, New Zealand, Romania, Czechia, Greece, Malaysia, Ecuador, Sri Lanka, Hungary, Slovakia, Guatemala, Costa Rica, Uruguay, Croatia, Norway, Slovenia, Serbia, Bolivia, Bulgaria, Belgium, Tunisia, Paraguay, El Salvador, Bangladesh, Estonia, Nicaragua, Malta
You can download Chrome extenstion of Keyword Surfer from here
List of Paid Keyword Research Websites
Wordtracker keyword research tool is one the most popular paid keyword tool. Find related keywords for stronger content that ranks better in Search Engines with Wordtracker. You can also see the search results and the difficulty of the competition right in this tool.
You can check it with 7 days risk-free trial of free Wordtracker tool. Get 1000’s of keywords, 200+ territories and actual SEO data.
Wordtracker provides you Actual keywords, Search trends, SEO competition metrics, SERP comparison, Related/lateral search, Amazon search keywords, Youtube search keywords, Negative keyword search as well.
Keyword Tool Is an alternative To Google Keyword Planner And Other Keyword Research Tools which are available online. This Keyword Tool has both free and pro (paid) versions. Keyword tool is extremely reliable and you can even use it without creating account.
In Free version of Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term
Keyword Tool gets keywords from different search engines – Google, YouTube, Amazon, Instagram, eBay, Play Store, Twitter to name a few.
Keyword Sheeter is basically a paid tool, but you can get free keyword research with limited data. Keyword Sheeter populate the autocomplete suggestion keywords from Google and use them as keywords. In Paid version you can get Organic Difficulty Grader, Search volume and average cpc cost, .com availability tool. You can also check rank on top 100 keywords as well.
There are some other keyword tools such as:
- SEMrush Keyword Tool
- Long Tail Pro (Longtailpro)
- Keyword Spy
- ahrefs Keyword Generator
- Moz Keyword Explorer
- Majestic Keyword Tool
- KW Finder
Use of Keywords Terms in Digital Marketing
- Google Ads (AdWords) keywords: find high-volume, low-competition keywords that your competitors haven’t discovered to use in your Google ad campaigns.
- PPC keywords: research keywords to use in your PPC campaigns.
- SEO keywords: export SEO keywords to help your site rank on more organic searches.
- Keyword phrases: learn what real phrases users type into search engines to address their needs.
- Keywords for websites: find popular and niche keywords for your website at scale.
- Long-tail keywords: get long-tail keyword queries that are less costly to bid on and easier to rank for.
- Negative keywords: save thousands of dollars by discovering what keywords you should exclude from your AdWords campaigns.
- Meta keywords: help search engines understand your website with meta keywords.
- Popular keywords: find high-volume keywords in your industry or niche.
While working on your content you must target the right keywords and start integrating long-tail keyword phrases into your content. This will help you to rank on more keywords, thus you can drive free search engine traffic to your website.
By using these free keyword research tools, you can target the keywords which user is searching. You can analyze its advertising competition and its Organic ranking competition as well.
In case you want to recommend any other “Keyword Suggestion Tool” or you if have any query regarding Free Keyword Tools then do comment us below.
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